Meet the team behind the stories.

As a senior B2B PR specialist, Dinara brings over a decade of communications experience to the table. She’s worked with the big names (BMW Group, Southampton Airport, Comic Con) and some exciting tech start-ups, racking up 330+ pieces of coverage in two years for one of them.

Dinara specialises in helping senior leaders become the voices their industries want to hear, turning expertise into authority, and authority into trust. If you’re a business leader who knows you have something worth saying but isn’t sure how to say it loudly enough, she’s the person you want in your corner.

When she’s not crafting press strategies, Dinara can be found lifting weights at the gym, deep in a meme rabbit hole, or respawning in a first-person shooter. 

With over a decade in B2B technology communications, she specialises in earned PR, B2B social strategy (on her “favourite social media” LinkedIn), and B2B influencer and analyst engagement. She has worked with scaling startups and global enterprises alike, helping them turn complex propositions into clear, credible narratives that resonate with media and decision-makers.

Her strength lies in connecting the dots between reputation, leadership visibility and industry influence. From securing meaningful earned coverage to building executive profiles that cut through on LinkedIn, Lottie ensures every activity ladders up to long-term authority. Known for asking the smart questions and challenging safe positioning, she helps brands articulate what makes them different… and makes sure the right people hear it.

Jonathan Lenz is a seasoned B2B technology PR professional with over 15 years of agency experience leading global communications programs for enterprise and high-growth technology companies. He brings deep expertise across insurtech, retail, martech, fintech, cybersecurity, and HR tech, with extensive relationships across Tier-1 and vertical media. A true media specialist, Jonathan is known for his sharp editorial instinct and ability to identify and shape stories that resonate with journalists and industry audiences alike.

In addition to traditional media relations, Jonathan is a digital influence architect, specializing in podcast strategy, LinkedIn thought leadership, and community-driven programs for B2B brands. He designs and executes modern “watering-hole” strategies that integrate earned media with owned and creator-led channels, helping companies build sustained influence, credibility, and engagement. His approach blends media intelligence with digital storytelling to drive long-term brand
relevance and visibility.

Alyssa Pallotti is a senior PR consultant specialising in B2B technology and cybersecurity. She has worked with high-growth startups and global enterprises such as HackerOne, Exabeam, Sentra, Traceable AI and Cubic Transportation Systems to shape media narratives, increase brand awareness and drive visibility.

With more than 13 years of experience leading global PR programs, Alyssa brings a strategic yet fast-paced, results-driven approach to communications. Originally building her career in the US market and now based in the UK, she offers an international perspective to her clients and teams.

Prior to consulting, Alyssa most recently served as SVP at Touchdown PR, advising ambitious tech brands on media strategy, positioning, crisis communications and thought leadership. She began her career in the cybersecurity practice at Montner Tech PR. While she works in serious industries, she is outgoing and loves creating strong client and media connections.